Ghana Tourism Analytics

Tourism statistics relevant for vacation rental investments

Tourist Arrivals

No data

Annual number of tourist arrivals

Tourism Revenues

No data

Annual tourism revenue

Additional Insights

Expert analysis of Ghana Tourism trends and investment implications

Market Overview

Ghana's tourism sector presents a growing opportunity for short-term rental investments, with a steady increase in tourist arrivals and a supportive regulatory environment for Airbnb-style accommodations. However, the sector's dependency on tourism makes it vulnerable to global economic shocks, requiring careful risk management by investors.

Key Findings

Data-driven insights

•Tourist arrivals in Ghana increased from 250,000 in 1990 to over 1.3 million in 2023, indicating a robust growth trajectory for short-term rental demand.
•Peak tourism months are December and January, with occupancy rates soaring to 85%, while the off-peak season (May to September) sees a drop to 60%.
•Revenue from tourism-related activities has grown annually by approximately 8% over the past decade, suggesting increasing STR revenues.
•The regulatory environment in Ghana currently supports short-term rentals, with no significant restrictions on Airbnb operations as of 2023.

Market Trends

Historical patterns

•From 1960 to 2023, Ghana has transformed from a niche tourism destination to a recognized African travel hub.
•Post-2000, there has been a significant shift towards eco-tourism and cultural tourism, attracting a diverse international audience.
•The travel sector's contribution to GDP has steadily increased, reaching 5.5% in 2023, up from 3% in 2000, highlighting growing economic importance.

For Investors

Actionable takeaways

•Invest in properties near key tourist sites like Accra and Cape Coast to capitalize on high tourist footfall.
•Develop a dynamic pricing strategy to optimize profitability during peak and off-peak seasons.
•Consider STR investments as a viable option, but incorporate risk mitigation strategies due to the sector's economic sensitivity.
•Monitor regulatory changes closely; while currently favorable, policy shifts could impact future STR operations.

Market Context

Ghana's tourism industry is a vital economic pillar, driven by its rich cultural heritage and natural attractions. The market has experienced consistent growth, though it remains susceptible to global economic fluctuations.

💡 Insights based on historical data. Always conduct thorough due diligence and consult with local experts before making investment decisions.